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"He believed that an expert, not an actor or performer, who could share the wisdom and secrets of their passion would be of tremendous value to the audience," says Eric Thorkilsen, CEO of This Old House Ventures and former senior vice president of business development for Scripps Networks, the parent company of HGTV. In other words, he had experience parlaying " latent cultural interests into wildly popular television shows." If a crowd like that can be drawn to an excavation site on a cold, snowy day, he thought, I can make a compelling show about home construction.įifteen years earlier, Morash had introduced viewers to Julia Child with one of America's first cooking shows, The French Chef, based on her bestselling 1961 cookbook. The idea came one winter day in Boston when producer Russell Morash drove by a construction site and noticed a group of people huddled around a plywood wall, straining their necks to see beyond the plexiglass window. It is strong and powerful, not overloaded and perfectly balanced.Long before HGTV was a twinkle in its mother's eye, one PBS member station lit the spark that became the flame of an entirely new genre of television. This Old House’s logo is a brilliant example of traditional shapes and colors, working in a modern way. It shows the expertise and professionalism, as well as looks eye-catching and memorable. The color combination of This Old House logo is bright and welcoming. Especially in the signature color palette, white and blue.

The tv show’s emblem is a white contour of a part of the classic house wall with arched windows. The lettering is written in a serif typeface but doesn’t look retro, more timeless. The wordmark is executed in two different sizes, where the “House” is enlarged and “This Old” in small letters is located above it.

Based on the traditional typeface and graphical elements, it is strong and instantly recognizable. This Old House’s visual identity looks timeless and classy. It is one of the most popular tv-series about the redesign and rebuilding of the real estate. The show was launched in 1979 and has more than a thousand episodes released by today. This Old House is a tv-show, created in the USA and telling about the improvement of the houses.